Wiley
offers a variety of services
Weathering Bad News
Coaching Executives
Benchmarking
General
Consulting
Writing Projects
Key Message Development
Weathering Bad News
Not everything bad is a crisis, but facing bad
news without expert guidance is the surest way to take a situation
from bad to worse. Wiley is widely known and regarded as one of the
region’s more reliable bad news managers. While he relishes the
chance to work with organizations before a crisis hits to ensure
that they are prepared, the truth is that most of his clients come
to him as bad news is breaking around them. That’s where his decades
of crisis communication management kick in and his clients start to
pull out of their dive. Retaining Wiley to deal with bad news tends
to be a relatively short assignment. Wiley’s involvement with a
client is rarely more than a month or two. The legacy, though, of
how the situation was handled can live on for years. You want that
legacy to be a good one.
Coaching Executives
Even tennis greats have coaches, so why not
executives who are champions in their own fields? Wiley helps
leaders chart their communication style and skills, then helps them
enhance what they naturally do well and diminish those things that
are getting in the way of communicating better.
Strong leaders tend to benefit most from this kind of
coaching because they often are committed to being better, more
effective executives. Each coaching assignment is unique. Some are
looking for ways to improve how they might motivate their employees.
Others wish to ensure that their directions are clear and concise
with little room for misunderstanding. A coaching assignment can be
as short as a couple months, but also might continue with no end
date.
Benchmarking
Many people believe that writing is subjective.
The fact is, though, that the clarity of one’s writing can be
measured and scored. Clients use Wiley’s benchmarking services
mainly in two ways. First, he can provide a number-based rating,
along with a narrative, for an individual writer that can be
compared to others. This data is helpful when doing employee
evaluations. More importantly, though, is that it is useful to find
what an individual needs to do to write more clearly and concisely.
The second way clients use Wiley’s Reader MeterTM service
is to gauge the clarity of key emails, letters, reports and
presentations before they are sent to others. Reader MeterTM
is a flat fee service that generally can be turned around in less
than 24 hours. Another use of Wiley's benchmarking service is to
determine the level of writing used by a medium being pitched. This
data can be used to refine the pitch to increase its success rate.
General Consulting
Wiley’s 35 years of experience as both a
communications executive and a business owner has given him wisdom
and perspectives on how to deal with a variety of business
opportunities and challenges. He helps clients be more effective
advocates for issues that are important to them, and offers advice
about options for a host of business developments.
Writing Projects
Wiley takes writing jobs both in the US and abroad. He
excels at:
- white papers,
- new business proposals,
- special reports,
- features, and
- news releases.
Wiley does not do technical writing.
Key Message Development
Wiley helps PR firms and internal teams refine key messages. He
facilitates a meeting with your staff to build compelling message
choices. Wiley also works as a remote consultant to review
messages and give specific feedback on what might make a message
more effective.
Contact Wiley for more information at (206) 963-2230.
Check out our Past
Clients
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